I’m Trying This Again in 2025 (but with the addition of a blog)

I’ve been using the nickname WLLM for a while now, spanning all different kinds of projects (musician name to freelancer). When the alias was tied up in my freelance work, I bought the domain and built a whole brand around it on Squarespace. Back then, the idea was to grow the freelance work into a creative agency.

It completely stressed me out. And I ended up realising I wanted different things.

I found all the fulfilment I needed in my full-time role (mostly the incredible team was the source of that joy), so I went all in. But over the years, I’ve been neglecting my creative practice, and this year I’ve decided to jump back in.

I really enjoy making websites and have made many iterations for myself in the early days. And I’ve learnt an embarrassing amount from my last personal iteration, which is largely down to my job. I'm the only one who manages our site, and through managing it, I've learnt an insane amount. With this experience, I believe I'd be much more successful at creating something more cohesive.

The mistake I’m trying to avoid again

WLLM has been so many things over the years, but wllm.co.uk tried to pull all into one confusing hellscape of a place. Was it a music landing page? A place to promote my services? An artist's portfolio? Apparently, it was trying to be all 3 at once…marketing suicide.

But as I said above, I found out it wasn’t what I wanted, and I think I knew this subconsciously all along–there was almost an element of self-sabotage because fear of putting myself out there, in a legit way, terrified me. All because I was opening myself up to criticism.

So now I’m having a go again, minimising that fear. But this time it’s different, because I’m not trying to sell you a service. I’m doing something much more authentic to me. Which is to share my passions and ideas in the hope that one person might find a tip helpful in their day-to-day.

No more aimless, messy websites I used to create.

As I move forward

Writing is completely new and terrifying territory for me. I plan to write more about this, but I was told by others and eventually myself that I couldn’t write.

So this is a strictly ‘no pressure’ environment for me. I’m just going to write when I feel like it, but keep up the habit as consistently as I can.

This is likely to have benefits to my day job as a digital marketer, which is an added bonus if it happens.

I’m keeping the name (it is just a variation of my own name after all), but I’m going to refresh the logo, thanks to my partner who doodles me from time to time.

I’m excited to see where this goes!

See you soon,
Will