Life in Progress

A Little Rebirth of 'WLLM' in 2025

Yup, I'm having another crack at this.

William Davy

30 Jan 2025 — 2 min read

Another attempt

I’ve had the name 'WLLM' kicking around for a while now, and once upon a time, it was tied up in my freelance work. That was the goal back then: build a brand, make a name, and hustle my way to something bigger. But honestly? Freelancing just stressed me out. It wasn’t the fulfilling, creative dream I thought it would be, and I've realised I'm much happier (and healthier) focusing on my day job. That’s where I get my fulfilment, so that’s where I’m gonna stay.

WLLM has been so many things over the years, but the previous websites I made tried to pull everything into one confusing hellscape of a place. Was it a music landing page? A place to promote my services? An artist's portfolio? Apparently it was all 3 at once…

And now

I’ve been wanting to do something with the brand/domain for ages, but it took a while to figure out what that was. Turns out it’s just a simple personal brand site. It apparently took 2 years to cut through all the mess.

So with no pressure and no expectations, this is just a space to share the stuff swirling around in my brain. And process what I'm trying to achieve in the process.

The medium

I have always thought of myself as a pretty terrible writer, but I edit copy frequently for my day job, and there’s only one way to feel better at it (by publishing it online to about 4 people in my inner circle? Yes.)

I love tech, and people who know me know I’m a little obsessed with Notion. I’ve got all these ideas and tips that I really want to share, but I didn’t want to do it on socials. So, I decided that a site probably made the most sense.

WLLM logo Jan 2025

New logo

Oh, and I redid my logo. I’m pretty proud of it. WLLM feels like it’s coming into its own again. It’s not about freelancing anymore. It’s about my artistic practice/being, and doing things just because I want to.

I’m excited to see where it goes (in a very chill way, of course). I have no doubt that in a few months, I will completely redo a lot of the 'brand', maybe I'll strip it all away and try to leave the core content at the centre. Who knows? But I'm letting go of trying to 'stick to a plan'.

Thank you,
See you soon.

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